How To Start Navigating Social Media Marketing

May 12, 2010 by Mark  
Filed under Featured, Web 2.0 Articles

When Marc Hausman was recently asked by BtoB: For complete article just click here.

BtoB: What’s the key to being successful in using social media to reach this audience?

Hausman: The important thing is that it’s still in early-adopter phase; no organization has missed out. Second, you still have to execute traditional branding and awareness external communications tactics; but now, if you’ve got really interesting content, you can laser-target potential customers, potential teaming partners and even prospective employees through a variety of different social and online communities in a very measurable and targeted way.


PART 2: Social Media Marketing & Web 2.0 The Beginning

February 3, 2010 by Mark  
Filed under Featured, Web 2.0 Articles

PART 2:
Social Medi
a Marketing & Web 2.0 The Beginning

As I mentioned in Part 1, the first step is a publishing platform to work from, which is your Web 2.0 website.

The next step is a list building tool built into your website so can start to build a group or groups of people and companies that are interested in what you are doing or have to offer.

Social Media Marketing & Web 2.0 The Beginning

February 2, 2010 by Mark  
Filed under Featured, Web 2.0 Articles

Social Media Marketing & Web 2.0 The Beginning

In the beginning was the word and the word was and is all powerful. Now with the Internet, Social Media Marketing & Web 2.0 the word, the news, information, video, etc., travel the world in moments.

If you are reading it in the newspaper it was posted somewhere on the internet/web a day ago or more. So the question is how do we use, understand and benefit from this phenomenon called Social Media Marketing & Web 2.0?

The term “Web 2.0″ was coined by Darcy DiNucci in 1999. In her article “Fragmented Future,” she writes[1]