When Marc Hausman was recently asked by BtoB: For complete article just click here.
BtoB: What’s the key to being successful in using social media to reach this audience?
Hausman: The important thing is that it’s still in early-adopter phase; no organization has missed out. Second, you still have to execute traditional branding and awareness external communications tactics; but now, if you’ve got really interesting content, you can laser-target potential customers, potential teaming partners and even prospective employees through a variety of different social and online communities in a very measurable and targeted way.
As I mentioned in Part 1, the first step is a publishing platform to work from, which is your Web 2.0 website.
The next step is a list building tool built into your website so can start to build a group or groups of people and companies that are interested in what you are doing or have to offer.
In the beginning was the word and the word was and is all powerful. Now with the Internet, Social Media Marketing & Web 2.0 the word, the news, information, video, etc., travel the world in moments.
If you are reading it in the newspaper it was posted somewhere on the internet/web a day ago or more. So the question is how do we use, understand and benefit from this phenomenon called Social Media Marketing & Web 2.0?
The term “Web 2.0″ was coined by Darcy DiNucci in 1999. In her article “Fragmented Future,” she writes