With the maturity of the internet, thinking globally has become easier. Communicating via a variety of internet mediums has allowed us to connect like never before, opening up many new opportunities. While you now have access to companies all over the nation and globe, doing business locally remains a beneficial, worthy cause!
When Marc Hausman was recently asked by BtoB: For complete article just click here.
BtoB: What’s the key to being successful in using social media to reach this audience?
Hausman: The important thing is that it’s still in early-adopter phase; no organization has missed out. Second, you still have to execute traditional branding and awareness external communications tactics; but now, if you’ve got really interesting content, you can laser-target potential customers, potential teaming partners and even prospective employees through a variety of different social and online communities in a very measurable and targeted way.
To start out I would like to introduce myself, my name is Mark Allen and I started out in the printing industry back in 1988. The company I worked with then specialized in short run book and manual offset printing, there was no digital printing other than mailing equipment and automated billing equipment. Our specialty was one color printing; we did not even print multi-color covers, as our customers were encouraged to supply them.
The History of Business Cards
Business cards have a long history that dates as far back as the 15th century in China. The business card began as a “Visiting Card” or a calling card. It was a social convention that was bound by some very strict etiquette rules. The visiting card was introduced to Europe in the 17th century during the reign of Louis XIV who was known as the Sun King. In the same century the practice began to take hold in English society. It was actually required by the upper class when visiting others to present your visiting card to the butler and depending on who you were visiting, the lady or the man of the house would decide if they wanted to visit with you.
As I mentioned in Part 1, the first step is a publishing platform to work from, which is your Web 2.0 website.
The next step is a list building tool built into your website so can start to build a group or groups of people and companies that are interested in what you are doing or have to offer.
In the beginning was the word and the word was and is all powerful. Now with the Internet, Social Media Marketing & Web 2.0 the word, the news, information, video, etc., travel the world in moments.
If you are reading it in the newspaper it was posted somewhere on the internet/web a day ago or more. So the question is how do we use, understand and benefit from this phenomenon called Social Media Marketing & Web 2.0?
The term “Web 2.0″ was coined by Darcy DiNucci in 1999. In her article “Fragmented Future,” she writes