How To Start Navigating Social Media Marketing

May 12, 2010 by Mark  
Filed under Featured, Web 2.0 Articles

When Marc Hausman was recently asked by BtoB: For complete article just click here.

BtoB: What’s the key to being successful in using social media to reach this audience?

Hausman: The important thing is that it’s still in early-adopter phase; no organization has missed out. Second, you still have to execute traditional branding and awareness external communications tactics; but now, if you’ve got really interesting content, you can laser-target potential customers, potential teaming partners and even prospective employees through a variety of different social and online communities in a very measurable and targeted way.